Dressed By Drake

For our final project we chose to create a brand and make a video look book as well as a press kit highlighting its core vision. It’s no joke that the environment is in jeopardy and that unfortunately out industry is one of the top three deterrents of it. Because of this, we’ve created a … More Creating a Brand

After speaking about a smaller, charming city that I spent some of my winter break in I wanted to share my most recent spring break trip! Six of my closest friends and I planned this trip all the way back in October and it was so much fun! We spent eight nights in Shoreditch, London … More I See London, I See France…

Look books are an excellent marketing tool to showcase new products. They not only display the collection, but they’re able to express the lifestyle of a brand to the buyer. It also serves as a dual purpose of information and inspiration for consumers. They can have an engaging layout and be created either digitally or … More Take a Look at This!

Trunk shows were one of the first ways for brands to generate publicity about their brands. They can be helpful to get a real hands on experience with customers and help gain insight on what’s important to different shoppers in various locations. This can be valuable market information to have going forward in your next … More Trunk Shows

“I design like I breathe, you don’t ask to breathe. It just happens.” – Karl Lagerfeld Retreieved from: https://wwd.com/fashion-news/fashion-scoops/karl-lagerfeld-dies-famous-quotes-1202985801/ Karl Lagerfeld, creative director of Chanel since 1983 and as well as Fendi since 1965 was died on February 19, 2019. He was renounced one of the most prolific designers of both the 20th and 21st … More KARL

When planning European trips people often tend to hit the bigger cities (London, Rome, Paris, etc.) and overlook others that have so much hidden charm. This past winter break I was fortunate enough to take a trip with my best friend to visit her grandparents in Rome again, but this time we ventured off to … More Czech this out

Visual merchandising is a key factor of driving sales in the retail world. While merchandise assortment is unarguably important, the way in which the product is presented is equally as valuable. It helps customers envision potential styling techniques while presenting the assortment in a visually pleasing way. Luxury The luxury market hones in on the … More Visual Merchandising

As we approach the end of February, spring is just around the corner. Even if the temperature doesn’t justify this, retail is in full effect with spring inventory already. If you’re looking to Marie Kondo your closet this season, here are the top items to replace your old wadrobe. The Power Suit Photos by: Fashion … More Spring Has Sprung

In an ever so changing fashion world trends come and go faster than you can even get them in your closet, but these few are here to stay (for now at least)! Up first you guessed it…animal print! Retailers have managed to integrate every single animal (pythons, alligators cheetahs, zebras and EVEN COWS) into our … More Trending Now!